How to Use Social Media Posts to Drive Traffic to Your Website

As a small or medium-sized business owner along Alabama’s Gulf Coast or beyond, you’re likely active on social media — whether it’s Facebook, Instagram, LinkedIn, TikTok, or X (formerly Twitter). You post updates, share quick tips, and engage with customers there because that’s where your audience spends their time.

But here’s a question:

Are those social media efforts actually growing your business long-term, or are they just fleeting likes and shares?

The truth is, social media is an incredible tool for visibility — but your website should be the ultimate destination. By strategically posting content on social media that links back to full blog posts, articles, or videos hosted on your website, you turn casual scrollers into website visitors, leads, and loyal customers.

Why Your Website Blog Should Be the Heart of Your Content Strategy

Own Your Content (and Your Audience)

Social media platforms can change algorithms overnight or even restrict your reach. When you post full articles or videos directly on social media, the platform owns the engagement. But when you host the full content on your website and tease it on social channels, you drive traffic to a place you fully control.

Massive SEO Benefits

Every new blog post or article on your site gives Google fresh, valuable content to index. Over time, this helps your website rank higher for the exact terms your customers are searching such as: like “best HVAC services in Gulf Shores” or “how to choose a condo management company.” Higher rankings = free, organic traffic that keeps coming long after the social post is buried.

Check out WorkForceRemote.org’s Blog as a sample of using website tools to create engaging content.

Easier Lead Generation

Once visitors land on your website from a social post, you can capture their email with a simple opt-in form, offer a downloadable guide, or guide them straight to a contact page. This is far more effective than hoping someone messages you on Facebook.

Videos + Articles = A Winning Combo

Video gets huge engagement on social media, but long-form or detailed videos perform better on your website (with proper SEO). Post a short clip on social with a caption like “Watch the full tutorial on our site →” and watch the traffic pour in.

Position Yourself as the Expert

Sharing in-depth knowledge through blog articles, how-to guides, case studies, or educational videos builds trust. Customers don’t buy from companies — they buy from experts they trust. A well-stocked blog full of helpful content (including embedded videos) turns your site into a go-to resource.

Multi-Channel Marketing

Let YellowHammerIT Handle the Heavy Lifting!

Many business owners tell us:

“I get great engagement on social media, but I don’t have time to maintain a blog or update my website.”

That’s where YellowHammerIT comes in.

We specialize in creating high-quality blog posts, articles, and videos tailored to your industry: whether you’re in hospitality, real estate, construction, retail, or professional services.

Here’s how our process works seamlessly:

- You (or we) create engaging short-form content for your social media feeds (Facebook, Instagram, LinkedIn, YouTube, etc.).
- We post the full, in-depth version (article + embedded video) directly on your website.
- Every social post includes a strong call-to-action linking back to the full content on your site.
- Because fresh, optimized content lives on your domain, you get all the SEO benefits including pushing your website higher in website search rankings.

The Goal Result

Become a true multi-channel marketer, reaching customers on their favorite social platforms while building long-term assets that drive traffic, leads, and sales 24/7 to your website.

No more “post and pray” on social media alone. With YellowHammer IT, LLC managing your content marketing and website updates, your social efforts become a powerful traffic engine pointed straight at your business. We can also provide detailed analytics showing traffic patterns to, from, and around your website, so you can make data driven decisions.

Multi Channel Marketing Use Case

Take a look at Schreiber Veterinary Hospital that recently opened in Foley, Alabama. A perfect example of this exact strategy in action. Every time they share an update on Facebook it will automatically update on the website. When someone posts a review on Google, it shows up on the website. Scroll to the bottom of their homepage and you’ll see two sections: “What Others are Saying About Us” and “Exciting Updates” sections that automatically pull in their latest reviews and social-style posts.

The result? Their social media engagement stays high, while their website gets the benefit too: steady traffic from social media, fresh content that Google loves, and page-one rankings for searches like “veterinarian Foley AL” and “vet pet care near me.”

All of this runs on autopilot because YellowHammerIT handles the seamless embedding – turning their social media audience into website visitors, phone calls, and new clients every single week. That’s multi-channel marketing that actually works, and we can set up the exact same system for your business.

Ready to Turn Your Social Media Audience into Website Traffic

If you’re tired of pouring time into social media without seeing sustained growth, let’s talk. At YellowHammerIT, we make it simple for Gulf Coast small and medium businesses to dominate both social feeds and Google search results.

Contact us today for a free consultation on how we can start creating and embedding content that works across all your channels.

Stop renting attention on social media and start owning it with a content-powered website. Your competitors are already doing it. Isn’t it time you did too?