It’s not surprising that YouTube is the second most popular search engine considering the fact that Google owns it. Many people turn to YouTube before they buy a product, to learn about it or read the reviews
There are several video marketing platforms, including Facebook, Vimeo, Instagram, Ted Talks, and even MetaCafe that can be leveraged to run a video marketing campaign. The highest success rates are achieved by integrating video campaigns with SEO, content marketing, and other social media marketing campaigns.