Create, accelerate, and transmit product value through digital networks.
There is no secret methodology, shortcuts, or magic formulas that result in a digital marketing campaign that exceeds all expectations. A successful campaign is one that relies on a planned, well prepared approach that sets reasonable expectations and uses thorough data based analysis.
Website Marketing
A website is your online office and should be the center of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns.
A website should clearly illustrate your brand along with your products and services in memorable fashion. It should be quick loading, responsive to all types of digital devices. Your website should also be intuitive and simple to use.
Content Marketing
The goal of content marketing is to reach potential customers through the use of your website content. All your promotional efforts including the use of social media, email marketing, SEO, or even PPC campaigns should always drive the traffic back to your website.
There are many methods to create and promote your content such as blogs, ebooks, videos, podcasts, and webinars.
Email Marketing
Email marketing is still arguably the most effective digital marketing method. It’s important to clarify that we are not talking about unsolicited emails or SPAM but legitimate opt-in email marketing campaigns.
Many digital marketing campaigns are designed to generate legitimate email addresses which are then used in email marketing campaigns turning leads into customers.
Affiliate Programs
Affiliate programs are one of the oldest forms of marketing, and the Internet has reinvigorated this method of marketing.
With affiliate programs, people can be recruited to promote your products and get a commission every time a sale is made or a lead is introduced.
Hubspot, Shopify, Amazon, eBay and others have affiliate programs that pay out millions of dollars per month to websites that sell their products.
Social Media
Social media marketing campaign is generally used to raise brand awareness and establish social trust.
As you enter the social media marketing venue the primary objective should be to ear then trust of the people reading your content so that you can develop leads.
While Social media can be used as a direct sales channel, it’s not the msot effective or cost efficient method to do so.
Video Platforms
It’s not surprising that YouTube is the second most popular search engine considering the fact that Google owns it. Many people turn to YouTube before they buy a product, to learn about it or read the reviews
There are several video marketing platforms, including Facebook, Vimeo, Instagram, Ted Talks, and even MetaCafe that can be leveraged to run a video marketing campaign. The highest success rates are achieved by integrating video campaigns with SEO, content marketing, and other social media marketing campaigns.
Pay-Per-Click (PPC)
PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services.
PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. This can also be one of the most expensive methods of digital advertising.